Description

If you’re in need of a new website or application, our creative direction will help determine the best solution for your company.

Combining art and strategy, we’ll bring your marketing presence in alignment with your brand, business and user goals. Here are some of the things we’ll do:

• Discover your audience: find out who they are, what they need and what makes them tick.
• Create realistic user profiles through our in-depth discovery process
• Determine the messaging and design that will best speak to your internal and external users
• Create a content strategy to determine how your website will cohesively fit with your messaging

Basic

Objectives

• Define business and user goals
• Define measurements of success
• Clarify target audience(s)
• Sketch general direction of the solution
• Determine general touch points and user’s needs/wants along those touch points

Format

• 3-hour interactive kick-off meeting with Flying Cork discovery team
• 2-hour follow-up meeting with Flying Cork discovery team

Deliverables

• Creative brief listing all findings, plus recommendations

Estimated cost

• Meetings: 15 hours (with 3 people attending meetings)
• Creating documentation: 10 hours (notes 2 hours, writing + editing creative brief 8 hours)
• Total: 25 hours

Plus

Objectives

• Create deeper understanding of target audience
• Compile extensive feature list
• Understand user needs and wants at deep and detailed level

Format

• Two-hour interactive meeting with Flying Cork discovery team, creating two primary personas
• Production: Flying Cork persona creation of two additional primary personas, plus secondary as needed
• Three-hour interactive meeting with Flying Cork discovery team, establishing customer journey + user stories
• Production: Flying Cork wraps up customer journeys and user stories, and documents those
• Two-hour meeting on user stories grouping and prioritization
• Production: initial site map
• Production: lo-fi wireframes (sketches)

Deliverables

• Personas (Word doc)
• User stories (Google sheet), categorized and grouped
• Site map schema
• Lo-fi wireframes (sketches)

Estimated cost

• Meetings: 15 hours (with 3 people attending meetings)
• Creating documentation: 10 hours (notes 2 hours, writing + editing creative brief 8 hours)
• Total: 25 hours

Pro

Objectives

• Create deeper understanding of competitor landscape
• Establish understanding of client’s market position and audience demographics
• Examine and evaluate effectiveness of current website/digital marketing strategy, and recommend improvements
• Devise an effective social media/content marketing strategy
• Understand content needs based on personas, customer journey mapping and user stories (resulting in hi-fi wireframes)

Format

• Enhanced vison box and persona representations
• Research: competitive analysis
• Research: marketing research
• SEO audit of current website
• User Experience audit of current website
• Audit of current social media/content marketing strategy
• Production: detailed wireframes (UXPin prototype without visuals)
• Each of the above will be presented for review, either through face-to-face meetings (preferred), teleconference or email

Deliverables

• SEO audit – findings and recommendations report
• Analytics audit – findings and recommendations report
• User Experience audit – findings and recommendations report
• UXPin wireframes/prototype
• Market research report
• Competitor report
• Social media/content marketing audit report
• Technical requirements document

Estimated cost

• Meetings: 12 hours (with 3 people attending meetings)
• Creating documentation: 24 hours (SEO, analytics, UX)
• Hi-fi wireframes: 12 hours (varies per project scope)
• Market research: 40 hours (varies)
• Competitor research: 32 hours (varies)
• Social media/content marketing report: 16 hours (varies)
• Technical requirements document:  8 hours (varies per project scope)
• Total: 85 hours (from Pro) + 144 = 229 hours
• Pro plan should not be quoted beforehand
• Request exploratory meeting prior to quote